Extra Paid Ads
Project Overview
Client
Extra
Various ads curated to target specific audiences like women, customers at different levels of application approval process, and more.
role
Lead Designer
Audience 1: Women
The goal is to test some new messaging approaches based on 3 new targeted audience segments, but specifically start with the Woman audience first.
This is to see which messaging is working and leverage on all other channels.
This is to see which messaging is working and leverage on all other channels.
Audience 2: Prospects
For this execution, we added a little playful language to make the RTBs more engaging and spicy for social.These three posts will be pinned at the top of Extra’s IG page.
These posts will set the tone for what the future brand guidelines will be for Social and serve as a jumping point for what Extra would feel like.
These posts will set the tone for what the future brand guidelines will be for Social and serve as a jumping point for what Extra would feel like.
